Good old Mail on Sunday, carrying the baton of outrage... After yesterdays story about people not knowing the origins of foodstuffs, we now get a story about the new 'Whole Foods Market' supermarket which has opened in London. I really wasn't expecting two completely different stories highlighting food ignorance and apathy in Britain.

To test out the new shop, they sent two people along:
Food writer Tom Parker Bowles, and the woman who shot to fame by shoving burgers through the school railings during the Jamie Oliver school dinners campaign. She claims to be championing freedom of choice when she really seems to mean freedom to feed unhealthy crap to their kids, freedom to fail to educate them about healthy food, freedom to encourage bad eating habits which will eventually kill them

There were some good quotes from her in the article. She seemed puzzled as to why more than one cheese existed, having only ever bought cheddar herself:

As for all those goat's cheeses, you must be kidding. Who would want to eat something that smelt of goat?

Hmmm. When even chavs-choice supermarket Asda manages to sell goat's cheese, how can someone who shops at Morrison's be so sceptical of it. I don't think Goat's cheese smells of goat - that's like saying ordinary cheese smells of cow. I don't know if she's been mis-quoted by the paper but when I read that I thought: 'what a moron'.

Further down the article she expressed incredulity that anyone would buy bread with fruit or vegetables in. Has she never heard of a fruit loaf? or bread with onions in? (I was going to mention olive bread but that's obviously foreign muck and she wouldn't be interested in that)

I won't say much about Tom Parker Bowles experience in the shop, suffice to say he seemed to drool over most of the specialist foods and liked the place.